Mission and Vision

The Future Friendly Fund invests in projects focused on aviation innovation and biodiversity conservation. This is how we contribute to a fair and livable world.

For a Livable Planet

Travel enriches our lives but also puts heavy pressure on the planet. Pollution, emissions, resource depletion, and loss of biodiversity threaten our environment. The impact is already visible now and will be much more significant in the future. People in vulnerable regions are the first to feel these consequences.

Change is possible. More nature and cleaner flying in the future can make a big difference. But the real work needs to happen now. We must transform the industry from within. That’s why we support projects ensuring that we won’t rely on kerosene for flying in the future. At the same time, we invest in protecting and restoring vulnerable nature, so we can make a difference right now.

The transition to emission-free aviation is an enormous challenge. But it’s also an opportunity. Research shows that 70% of travelers are willing to pay the true cost of flying. We can use that money directly to accelerate change.

A walk in Bulgaria.

Our Mission

We want to continue traveling, but in a way that doesn’t deplete the Earth. That’s why we invest in projects that work towards emission-free aircraft, more nature, and fair revenues for farmers and entrepreneurs. From regenerative agriculture in Africa now to innovations for electric flying in the future.

Of course, the most sustainable flight is the one you don’t take. But as long as people are flying, we can limit the damage. We do this by changing the system from within. This requires pioneers; people and companies who dare to do things differently. You can be part of this too.

Our Vision

We believe in a world where travel brings something beautiful for people, nature, the land, and of course, yourself.
This requires two things:

  • Technological innovation: for an aviation industry that becomes truly clean
  • Behavioral change: traveling closer to home, staying longer, less frequently, and paying the true cost

This way, travel becomes something that contributes to the world, rather than taking from it. And you play an important role in this.