{"id":1883,"date":"2025-02-06T13:33:13","date_gmt":"2025-02-06T12:33:13","guid":{"rendered":"https:\/\/futurefriendlyfund.com\/what-we-do\/about-true-prices\/"},"modified":"2025-12-11T14:11:52","modified_gmt":"2025-12-11T13:11:52","slug":"about-true-prices","status":"publish","type":"page","link":"https:\/\/futurefriendlyfund.com\/en\/what-we-do\/about-true-prices\/","title":{"rendered":"About True Prices"},"content":{"rendered":"<style>.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1248px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}.kb-row-layout-id1883_dbcaa6-67 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1883_dbcaa6-67 ,.kb-row-layout-id1883_dbcaa6-67 h1,.kb-row-layout-id1883_dbcaa6-67 h2,.kb-row-layout-id1883_dbcaa6-67 h3,.kb-row-layout-id1883_dbcaa6-67 h4,.kb-row-layout-id1883_dbcaa6-67 h5,.kb-row-layout-id1883_dbcaa6-67 h6{color:var(--global-palette9, #ffffff);}.kb-row-layout-id1883_dbcaa6-67 a{color:var(--global-palette2, #2B6CB0);}.kb-row-layout-id1883_dbcaa6-67 a:hover{color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1883_dbcaa6-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1883_dbcaa6-67 alignfull has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-wide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1883_934376-7d > .kt-inside-inner-col,.kadence-column1883_934376-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_934376-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_934376-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_934376-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_934376-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_934376-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_934376-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_934376-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_934376-7d\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1883_7544a2-1f > .kt-inside-inner-col,.kadence-column1883_7544a2-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_7544a2-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_7544a2-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_7544a2-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_7544a2-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_7544a2-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_7544a2-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_7544a2-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_7544a2-1f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c, .wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c[data-kb-block=\"kb-adv-heading1883_9a5175-2c\"]{text-align:left;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c[data-kb-block=\"kb-adv-heading1883_9a5175-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_9a5175-2c[data-kb-block=\"kb-adv-heading1883_9a5175-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1883_9a5175-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1883_9a5175-2c\">What happens if you include the hidden costs of flying in the price of an airline ticket? You get the &#8216;true price&#8217;. This is the current price of a flight ticket plus the costs for preventing or repairing the damage caused by the flight. Here you can read what the true cost of flying is and why it is important to know.   <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1883_b088af-8c > .kt-inside-inner-col,.kadence-column1883_b088af-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_b088af-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_b088af-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_b088af-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_b088af-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_b088af-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_b088af-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_b088af-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_b088af-8c\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1883_8423cf-15{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1248px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}.kb-row-layout-id1883_8423cf-15{background-image:url('https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2024\/12\/divider-donkerblauw.png');background-size:1440px auto;background-position:90% 0%;background-attachment:scroll;background-repeat:repeat-x;}.kb-row-layout-id1883_8423cf-15 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1883_8423cf-15 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1883_8423cf-15 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-wide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1883_bc49e4-67 > .kt-inside-inner-col,.kadence-column1883_bc49e4-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_bc49e4-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_bc49e4-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_bc49e4-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_bc49e4-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_bc49e4-67{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_bc49e4-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_bc49e4-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_bc49e4-67\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1883_e677a1-19 > .kt-inside-inner-col,.kadence-column1883_e677a1-19 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_e677a1-19 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_e677a1-19 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_e677a1-19 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_e677a1-19 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_e677a1-19{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_e677a1-19 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_e677a1-19 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_e677a1-19\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8, .wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8[data-kb-block=\"kb-adv-heading1883_1193c4-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8[data-kb-block=\"kb-adv-heading1883_1193c4-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_1193c4-b8[data-kb-block=\"kb-adv-heading1883_1193c4-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1883_1193c4-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1883_1193c4-b8\">What are True Prices?<\/h2>\n\n\n\n<p>The price you pay for a product or service only tells half the story. Many products have hidden costs that are not on the receipt. Think of environmental damage, CO\u2082 emissions, poor working conditions, water and air pollution, or the consequences for our health. The costs for that damage are real and are currently paid by society, future generations, and the climate. For example, with tax money used to combat flooding due to climate change. With true prices, we show what something would cost if you also paid for the damage to nature, climate, and health.     <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45, .wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45[data-kb-block=\"kb-adv-heading1883_295c97-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45[data-kb-block=\"kb-adv-heading1883_295c97-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_295c97-45[data-kb-block=\"kb-adv-heading1883_295c97-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1883_295c97-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1883_295c97-45\">True Cost of Flying<\/h3>\n\n\n\n<p>In this example, you see the price you currently pay for a return flight (fictional ticket price) and the amount that needs to be added to pay for damage caused by the same flight (climate change and air pollution). If we were to calculate true prices for flying, a return trip within Europe would be about \u20ac100 more expensive. For long-haul flights, this could increase to \u20ac700 or more. This truly shows how much impact flying has.   <\/p>\n\n\n\n<div id=\"echte-prijs-vliegen\"> <\/div>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/apexcharts\"><\/script>\n<script>\n    var options = {\n        series: [\n            {\n                name: '\u20ac Ticket price (fictitious)',\n                data: [\n                    { x: 'Bulgaria', y: 300 },\n                    { x: 'Tanzania', y: 1000 },\n                    { x: 'Chile', y: 1000 },\n                ],\n            },\n            {\n                name: '\u20ac Hidden costs of climate change',\n                data: [\n                    { x: 'Bulgaria', y: 109 },\n                    { x: 'Tanzania', y: 328 },\n                    { x: 'Chile', y: 536 },\n                ],\n            },\n            {\n                name: '\u20ac Hidden costs of air pollution',\n                data: [\n                    { x: 'Bulgarije', y: 35 },\n                    { x: 'Tanzania', y: 139 },\n                    { x: 'Chili', y: 226 },\n                ],\n            },\n        ],\n        chart: {\n            type: 'bar',\n            height: 250,\n            stacked: true,\n            toolbar: {\n                show: false,\n            },\n        },\n        colors: ['#00A878', '#008C9E', '#004E4E'], \/\/ Groenpalet van Future Friendly Fund\n        plotOptions: {\n            bar: {\n                horizontal: true,\n                barHeight: '60%',\n                spacing: 0,\n                borderRadius: 0,\n            },\n        },\n        xaxis: {\n            categories: ['Bulgaria', 'Tanzania', 'Chile'],\n            labels: {\n                style: {\n                    fontSize: '14px',\n                    fontWeight: 'bold',\n                    fontFamily: 'Open Sans',\n                    color: '#1E1E1E',\n                },\n            },\n            tickAmount: 5,\n        },\n        yaxis: {\n            labels: {\n                style: {\n                    fontSize: '14px',\n                    fontWeight: 'bold',\n                    fontFamily: 'Open Sans',\n                    color: '#1E1E1E',\n                },\n            },\n        },\n        tooltip: {\n            enabled: true,\n            theme: 'dark',\n            y: {\n                formatter: function (value) {\n                    return value + ' kg CO2e';\n                },\n            },\n        },\n        dataLabels: {\n            enabled: true,\n            style: {\n                fontSize: '12px',\n                fontWeight: 'bold',\n                colors: ['#1E1E1E'],\n            },\n            formatter: function (val) {\n                return val;\n            },\n        },\n        legend: {\n            show: true,\n            position: 'bottom',\n        },\n        grid: {\n            show: true,\n            padding: {\n                left: 10,\n                right: 0,\n            },\n        },\n    };\n\n    var chart = new ApexCharts(\n        document.querySelector(\"#echte-prijs-vliegen\"),\n        options\n    );\n    chart.render();\n<\/script>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de, .wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de[data-kb-block=\"kb-adv-heading1883_abefe9-de\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de[data-kb-block=\"kb-adv-heading1883_abefe9-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_abefe9-de[data-kb-block=\"kb-adv-heading1883_abefe9-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1883_abefe9-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1883_abefe9-de\">Why True Prices?<\/h3>\n\n\n\n<p>By making the true price of products and services visible, we can make better choices for people and the planet. If transport companies were to charge the true price, the train would suddenly be much cheaper than the airplane. This is because a train causes much less damage to nature and health than an airplane.  <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1883_4b574c-94 > .kt-inside-inner-col,.kadence-column1883_4b574c-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_4b574c-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_4b574c-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_4b574c-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_4b574c-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_4b574c-94{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_4b574c-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_4b574c-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_4b574c-94\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}.kb-row-layout-id1883_16e651-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1883_16e651-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1883_16e651-68 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-wide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1883_522751-7c > .kt-inside-inner-col,.kadence-column1883_522751-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_522751-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_522751-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_522751-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_522751-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_522751-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_522751-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_522751-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_522751-7c\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1883_c047ac-6d > .kt-inside-inner-col,.kadence-column1883_c047ac-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_c047ac-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_c047ac-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_c047ac-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_c047ac-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_c047ac-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_c047ac-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_c047ac-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_c047ac-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19, .wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19[data-kb-block=\"kb-adv-heading1883_c341ca-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19[data-kb-block=\"kb-adv-heading1883_c341ca-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_c341ca-19[data-kb-block=\"kb-adv-heading1883_c341ca-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1883_c341ca-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1883_c341ca-19\">Does everything become more expensive with true prices?<\/h3>\n\n\n\n<p>If you include the true costs for the climate and society, sustainable choices actually become more attractive. For example, a plant-based burger causes less damage than a meat burger. In a system with true prices, that plant-based burger would therefore be cheaper. This encourages companies to make their products cleaner and more sustainable. The less damage, the lower the price. With true prices, smart and sustainable solutions automatically become the best choice.     <\/p>\n\n\n\n<p>Are you willing to pay the true price for your flight ticket?<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1883_f1b95e-ba{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1883_f1b95e-ba .kt-button{font-weight:normal;font-style:normal;}.kt-btns1883_f1b95e-ba .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1883_f1b95e-ba .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1883_f1b95e-ba\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1883_ecbbce-2c.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn1883_ecbbce-2c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/futurefriendlyfund.com\/en\/what-we-do\/pay-the-true-cost\/\"><span class=\"kt-btn-inner-text\">I pay the true price<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1883_d6915c-97 > .kt-inside-inner-col,.kadence-column1883_d6915c-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_d6915c-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_d6915c-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_d6915c-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_d6915c-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_d6915c-97{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_d6915c-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_d6915c-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_d6915c-97\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1248px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}.kb-row-layout-id1883_bd6f7c-32 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1883_bd6f7c-32 ,.kb-row-layout-id1883_bd6f7c-32 h1,.kb-row-layout-id1883_bd6f7c-32 h2,.kb-row-layout-id1883_bd6f7c-32 h3,.kb-row-layout-id1883_bd6f7c-32 h4,.kb-row-layout-id1883_bd6f7c-32 h5,.kb-row-layout-id1883_bd6f7c-32 h6{color:var(--global-palette9, #ffffff);}.kb-row-layout-id1883_bd6f7c-32 a{color:var(--global-palette2, #2B6CB0);}.kb-row-layout-id1883_bd6f7c-32 a:hover{color:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 3fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1883_bd6f7c-32 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1883_bd6f7c-32 alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-wide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1883_90a1e1-43 > .kt-inside-inner-col,.kadence-column1883_90a1e1-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_90a1e1-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_90a1e1-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_90a1e1-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_90a1e1-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_90a1e1-43{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_90a1e1-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_90a1e1-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_90a1e1-43\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1883_c35c42-1b > .kt-inside-inner-col,.kadence-column1883_c35c42-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_c35c42-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_c35c42-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_c35c42-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_c35c42-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_c35c42-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_c35c42-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_c35c42-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_c35c42-1b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d, .wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d[data-kb-block=\"kb-adv-heading1883_dee22c-3d\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d[data-kb-block=\"kb-adv-heading1883_dee22c-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1883_dee22c-3d[data-kb-block=\"kb-adv-heading1883_dee22c-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1883_dee22c-3d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading1883_dee22c-3d\">Questions and answers<\/h2>\n\n\n<style>.kt-accordion-id1883_35f481-23 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:0px;}.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid transparent;background:var(--global-palette7, #EDF2F7);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid #f2f2f2;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);font-size:17px;font-family:'Albert Sans';font-weight:700;color:var(--global-palette9, #ffffff);padding-top:10px;padding-right:14px;padding-bottom:10px;padding-left:14px;}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h1, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h2, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h3, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h4, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h5, .kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner a{color:var(--global-palette1, #3182CE);}.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner a:hover{color:var(--global-palette3, #1A202C);}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette3, #1A202C);background:var(--global-palette9, #ffffff);border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom:4px solid var(--global-palette3, #1A202C);border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette3, #1A202C);}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette3, #1A202C);}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id1883_35f481-23 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:var(--global-palette1, #3182CE);border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left-color:#444444;border-left-style:solid;}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id1883_35f481-23:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom:4px solid var(--global-palette3, #1A202C);border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id1883_35f481-23 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id1883_35f481-23 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id1883_35f481-23 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:0px;}.kt-accordion-id1883_35f481-23 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid transparent;}.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left:0px solid #f2f2f2;}.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id1883_35f481-23 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom:4px solid var(--global-palette3, #1A202C);border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id1883_35f481-23 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id1883_35f481-23 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom:4px solid var(--global-palette8, #F7FAFC);border-left-color:#444444;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1883_35f481-23 kt-accordion-has-10-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane1883_07f226-4d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. How does the Future Friendly Fund calculate the true price of flying?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The foundation uses the True Price methodology from the <a href=\"https:\/\/www.impactinstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Impact Institute<\/a>. This calculates not only the market price of a plane ticket, but also the hidden environmental costs of transportation by: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Climate change (emissions of CO\u2082 and other greenhouse gases)<\/li>\n\n\n\n<li>Air pollution (NO\u2093, particulate matter, sulfur oxides, VOCs)<\/li>\n<\/ul>\n\n\n\n<p>The calculation is based on emission data per passenger kilometer from the CE Delft report <em>STREAM passenger transport 2014<\/em> and official True Price monetization factors. These convert environmental damage into euros, creating a transparent estimate of what a flight really costs the environment and society. <a href=\"https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2025\/11\/20221122_Impact-Institute_Documentatie_Excel_tool_mileukosten_transport_reizen_light-2.pdf\" data-type=\"link\" data-id=\"https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2025\/11\/20221122_Impact-Institute_Documentatie_Excel_tool_mileukosten_transport_reizen_light-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full report here<\/a>.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane1883_05e138-f8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Which effects are included in the calculation and which are not?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The calculation only looks at the direct damage to the environment caused by transport, such as emissions that cause climate change and air pollution. Effects caused by contrails, biodiversity loss, noise pollution, or the production of the aircraft themselves are not (yet) included in the calculation. As a result, the estimate is reliable, but not yet complete. We always state this honestly, so that everyone knows what the figures are based on.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane1883_1be0e8-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Why is the true price of flying important?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Currently, airline tickets do not show what a flight really costs people and the planet. By visualizing these hidden costs, travelers and companies gain a better understanding of the consequences of their choices. For example, they can use this calculation to compare the true costs of flying with the true costs of the same journey by train or car.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane1883_68f817-15\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. What about other climate-warming effects of flying?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>In addition to CO\u2082, flying also releases emissions that cause additional warming, such as cloud formation by contrails (airplane stripes), nitrogen oxides (NO\u2093), water vapor and aerosols.<\/p>\n\n\n\n<p>Contrails can develop into cirrus clouds that mainly trap heat in the atmosphere at night. NO\u2093 emissions at high altitudes stimulate ozone formation and break down methane; the net effect is strongly warming in the short term. <\/p>\n\n\n\n<p>Because these effects are complex and depend on all kinds of changing circumstances (altitude, humidity, latitude), it is difficult to accurately calculate them into one fixed price.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane1883_af9435-a3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. <strong>Why are these effects not included in the \u201ctrue price\u201d calculation?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>When calculating the true price, CO\u2082 and other greenhouse gases that can be well quantified are mapped. Effects such as contrails and other forms of non-CO\u2082 emissions are not included, because the scientific uncertainty there is much greater. If we were to include these effects, the difference between the current price and the true price would be considerably higher, but also less precise and less reliable.  <\/p>\n\n\n\n<p>In addition, the current calculation is based on seats in economy class. In premium economy and business class, the true costs per seat are considerably higher, because more space is taken up per passenger and emissions per person therefore increase. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1883_2b6a13-2e > .kt-inside-inner-col,.kadence-column1883_2b6a13-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_2b6a13-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_2b6a13-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_2b6a13-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_2b6a13-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_2b6a13-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_2b6a13-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_2b6a13-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_2b6a13-2e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1883_fb2eb6-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1883_fb2eb6-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1883_fb2eb6-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1248px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1883_fb2eb6-3d{background-image:url('https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2024\/12\/divider-onder-donkerblauw.png');background-size:contain;background-position:50% 100%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id1883_fb2eb6-3d > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1883_fb2eb6-3d ,.kb-row-layout-id1883_fb2eb6-3d h1,.kb-row-layout-id1883_fb2eb6-3d h2,.kb-row-layout-id1883_fb2eb6-3d h3,.kb-row-layout-id1883_fb2eb6-3d h4,.kb-row-layout-id1883_fb2eb6-3d h5,.kb-row-layout-id1883_fb2eb6-3d h6{color:var(--global-palette9, #ffffff);}.kb-row-layout-id1883_fb2eb6-3d a{color:var(--global-palette2, #2B6CB0);}.kb-row-layout-id1883_fb2eb6-3d a:hover{color:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kb-row-layout-id1883_fb2eb6-3d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1883_fb2eb6-3d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1883_fb2eb6-3d alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1883_08a7b7-1a > .kt-inside-inner-col,.kadence-column1883_08a7b7-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1883_08a7b7-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1883_08a7b7-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column1883_08a7b7-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1883_08a7b7-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1883_08a7b7-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column1883_08a7b7-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1883_08a7b7-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1883_08a7b7-1a\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What happens if you include the hidden costs of flying in the price of an airline ticket? You get the &#8216;true price&#8217;. This is the current price of a flight ticket plus the costs for preventing or repairing the damage caused by the flight. Here you can read what the true cost of flying is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1886,"parent":1882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"\/* --- PAGINA TITEL --- *\/\n#pagina-titel {\n  background-image: url(\/wp-content\/uploads\/2024\/12\/divider-onder-donkerblauw.png);\n}\n\n\/* --- CALLOUT --- *\/\n#callout .kt-row-layout-overlay {\n  background-image: url('\/wp-content\/uploads\/2024\/12\/divider-donkerblauw.png');\n}\n\n.foto1 {\n  transform: rotate(3deg);\n}\n.foto2 {\n  transform: rotate(-2deg);\n}","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1883","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2025\/09\/echte-prijs-van-vliegen.jpg",1920,1241,false],"author_info":{"display_name":"saskia","author_link":"https:\/\/futurefriendlyfund.com\/en\/author\/ba91f3560dad3a05\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/pages\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":4,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/pages\/1883\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/pages\/1883\/revisions\/2046"}],"up":[{"embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/pages\/1882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/media?parent=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}