{"id":1776,"date":"2025-11-13T16:41:19","date_gmt":"2025-11-13T15:41:19","guid":{"rendered":"https:\/\/futurefriendlyfund.com\/project\/grounded\/"},"modified":"2025-12-09T09:40:13","modified_gmt":"2025-12-09T08:40:13","slug":"grounded","status":"publish","type":"project","link":"https:\/\/futurefriendlyfund.com\/en\/project\/grounded\/","title":{"rendered":"Grounded"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65, .wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65[data-kb-block=\"kb-adv-heading1497_e41986-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65[data-kb-block=\"kb-adv-heading1497_e41986-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1497_e41986-65[data-kb-block=\"kb-adv-heading1497_e41986-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1497_e41986-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1497_e41986-65\">Sustainable &amp; profitable<\/h2>\n\n\n\n<p>By investing in <a href=\"https:\/\/grounded.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grounded<\/a>, you help create a future where farmers and nature work together. Grounded&#8217;s farms create more biodiversity, less soil depletion, and better opportunities for the people who work there. Farmers receive support in improving their soil and selling their products. This makes their work more sustainable and profitable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GROUNDED \/\/ Hoe natuurherstel begint te rollen\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BoplK9g_jsY?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e, .wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e[data-kb-block=\"kb-adv-heading1497_170657-9e\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e[data-kb-block=\"kb-adv-heading1497_170657-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1497_170657-9e[data-kb-block=\"kb-adv-heading1497_170657-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1497_170657-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1497_170657-9e\">The Future Friendly Fund invests in projects that restore and protect nature. Here you can read how and why we do this.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1497_b58223-ef{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1497_b58223-ef .kt-button{font-weight:normal;font-style:normal;}.kt-btns1497_b58223-ef .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1497_b58223-ef .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1497_b58223-ef\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1497_b292e9-fb.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn1497_b292e9-fb kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/futurefriendlyfund.com\/projecten\/biodiversiteit\/\"><span class=\"kt-btn-inner-text\">Biodiversity<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:59.6%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d, .wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d[data-kb-block=\"kb-adv-heading1497_726ef5-4d\"]{padding-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d[data-kb-block=\"kb-adv-heading1497_726ef5-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1497_726ef5-4d[data-kb-block=\"kb-adv-heading1497_726ef5-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1497_726ef5-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1497_726ef5-4d\">Grounded in Tanzania<\/h2>\n\n\n\n<p>One of Grounded&#8217;s many projects can be found in Tanzania. There, the organization works with small farmers who <a href=\"https:\/\/www.trianonspices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow spices<\/a> near the Eastern Arc Mountains. In this natural area, they help farmers with regenerative agriculture. This improves the quality of the herbs and increases farmers&#8217; income, without cutting down additional forest. Farmers also gain access to better markets. This way, the spice industry grows in a way that&#8217;s good for both people and nature.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a, .wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a[data-kb-block=\"kb-adv-heading1497_8f1faa-6a\"]{padding-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a[data-kb-block=\"kb-adv-heading1497_8f1faa-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1497_8f1faa-6a[data-kb-block=\"kb-adv-heading1497_8f1faa-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1497_8f1faa-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1497_8f1faa-6a\">Investment<\/h2>\n\n\n\n<p>In 2026, the Future Friendly Fund will invest at least \u20ac100,000 in Grounded. The money will be used for soil restoration, farmer training, and setting up local processing facilities. This allows farmers to sell their products better and earn more. Grounded helps them step by step with knowledge and practical support.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f, .wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f[data-kb-block=\"kb-adv-heading1497_ddbf2a-3f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f[data-kb-block=\"kb-adv-heading1497_ddbf2a-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1497_ddbf2a-3f[data-kb-block=\"kb-adv-heading1497_ddbf2a-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1497_ddbf2a-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1497_ddbf2a-3f\">Future plans<\/h2>\n\n\n\n<p>Grounded wants to invest in new farms in South Africa, Zambia, Tanzania, and Kenya in the coming years. They want to help thousands of farmers transition to a way of working that makes soil healthy and brings back nature. With their training program, the Regen Ag Facility, they teach farmers regenerative agriculture. This is how Grounded works toward stronger agriculture and more nature in Africa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<style>.kadence-column1497_326719-cc > .kt-inside-inner-col,.kadence-column1497_326719-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1497_326719-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1497_326719-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column1497_326719-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1497_326719-cc > .kt-inside-inner-col{background-image:url('https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2024\/12\/divider-onder-donkerblauw.png');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column1497_326719-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1497_326719-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column1497_326719-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1497_326719-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1497_326719-cc alignfull\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helping African farmers transition to regenerative and fair agriculture.<\/p>\n","protected":false},"featured_media":1775,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categorie":[20],"class_list":["post-1776","project","type-project","status-publish","has-post-thumbnail","hentry","categorie-biodiversity"],"acf":[],"taxonomy_info":{"categorie":[{"value":20,"label":"Biodiversity"}]},"featured_image_src_large":["https:\/\/futurefriendlyfund.com\/wp-content\/uploads\/2025\/11\/Regeneratieve-landbouw-met-Grouned.jpg",1200,801,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/project\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":2,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/project\/1776\/revisions"}],"predecessor-version":[{"id":1784,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/project\/1776\/revisions\/1784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/media\/1775"}],"wp:attachment":[{"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/futurefriendlyfund.com\/en\/wp-json\/wp\/v2\/categorie?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}